Creative Director
Japan.
You just have to see that one word.
And your heart sinks.
Like most people, I couldn't even begin to imagine how painful it must be to see your whole world torn apart.
Fundraiser.
One word that instils hope.
And above all, shows we all still care.
So for our agency fundraiser day, we've come up with a simple thought.
Next Friday, we're going to give our staff the option to add £1 to their bill in our canteen.
That £1 will be given directly to the Japan disaster fund.
And to spread the word we've made this poster.
When I thought about the simplicity of our idea and the ad.
It seemed a shame to not share this with the rest of the country.
There are a lot of businesses (of all shapes and sizes) out there, who could do exactly what we're doing.
So, I'm proud to say that today we’ve launched:
http://publicislifebrands.co.uk/japan
Anyone can go to the site, download the poster for free, and start raising money for the Japan disaster fund.
We'll keep you posted on how our day goes.
Big hugs,
Shaheed
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