Making Peoples Lives Better

This is a great presentation that I found on Slideshare from Paul Isakson's blog "Everything can always be made better" and it sums up the new marketing dogma of making people's lives better which is the new way to make your brand stand out from the crowd. To give your customer's a reason to choose you over the competition. It highlights the need for us as advertisers to offer solutions to our brands that improve it as a product, that improves the experience of the product, not just communicate its benefits, whether emotional or functional.
We have to start thinking. Will the consumers/customers care. will it improve thier lives. If it does they will remark on it and word of mouth will spread it.
Making Peoples Lives Better
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1 comment:

  1. Anonymous4 August 2009 at 17:56

    Hi Matthew -

    Glad you liked the presentation enough to download it, edit out a few slides and repost it. Seeing that the material is pretty much my exact presentation (and not to mention © protected), I'd appreciate a link to the original and my blog at least both here and in the about area on SlideShare where you've reposted this.

    Thanks,

    Paul

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