Introduction to Transmedia

This is a great video and introduction to how cross media is shaping the world and will have huge impact into our world of advertising. We have to start looking at the many different ways we can engage. He discusses about how many different stories are being told across many different mediums and that consumers or prosumers are taking control of those stories and re-telling them. I think we should bear in mind that although the ways in which people are engaging is going to change dramatically, stories are still being told and they will always be the stories we have always told. Stories to inspire. Obama could be considered a "rags to riches" tale.

Henry Jenkins is the director of Comparative Media Studies Program at MIT. In this video he discusses the emergence of Transmedia a type of media that allows a new way of story telling. ( via theory.isthereason)